Posts

Coursework - Universal

Universal Music Group (UMG) Biggest music company in the world ·        Founded in September 1934, 14 years after universal studios was founded  ·        As of 2018, their revenue is $7.1 billion ·        80% of the company is owned Vivendi (a French media company) and 20% is owned by Tencent-Led Consortium ·        One of the ‘big three’ record labels, along with Sony music and Warner music group      They recored, publish, film and merchandise for music and music videos in over 60 countrys  ·        Some artists who have signed to UMG include Kanye West, Jay Z, Kendrick Lamar and Rihanna            UMG have headquarters in the Netherlands and California ·        They own many popular labels and brands such as Def Jam recordings, Aftermath (founded b...

Coursework - genre

Image
Hip Hop since its early days, like many genres, has had numerus tracks about love, from heartbreak to deep meaningful relationships these artists expresses their emotions in the studio. Some of these have become big hits such as Ms. Jackson by  OutKast  and Keep  ya  head up by 2pac, which both became a great success not just in hip hop but with the global charts as well, pioneering the way for the next generation of artists to follow with tracks like  Marvins  room by Drake and Wet  Dreamz  by  J.Cole . This also proved to outsiders that hip hop isn’t about just guns and violence, its about feeling and expression.

Coursework logo

Image

Music video reflection

Image
My music video went to pan for the most part in the filming stage which gave me a lot of footage to work with and put together at the end. The location was also quite good however the weather wasn’t ideal, so next time I would plan what day to film better. It had the look I was going for, with the people in it having a good aesthetic which suited the song and the message I was going for. Most of the shots looked quite similar to how I had panned which made them easier to put together when editing. I was overall happy with how the editing went because ive never really used the program before. The video followed the story of the song quite well which is what I was aiming for. The camera work was decent, had a verity of shots such as walking shots and low angle.     Clearly needed more to it and better execution which is reflected in the grade I got. The lip-syncing wasn’t fully in time for most of the video because I had to screen record it to upload it which made it look w...

Story board

Image